The Reason Why AI Fails

Shaun Chisholm

5/8/20251 min read

One of the top reasons AI fails? - Cognitive bias.
In our rush to use AI, we often forget what it's actually made of:
👉 Human data
👉 Human decisions
👉 Human flaws

That means the outputs we get from tools like ChatGPT, Claude, or Gemini are often reflections of society's irrational beliefs and perceptions - not objective truth.

Here’s the danger:
When we blindly copy-paste what a model says, we’re not just trusting AI - we’re trusting the internet’s collective bias.

📌 Key problem:
LLMs are trained on massive datasets full of assumptions, stereotypes, and skewed labelling. Even good prompts can be framed in a biased way.

💡 What to do instead:
- “Trust, but verify” every AI output
- Audit your prompts and results through a behavioural lens
- Involve diverse perspectives in training and implementation
- Treat AI as a tool - not a truth machine

As AI evolves, the real winners will be those who know how to question it just as fast as they adopt it.

Are you building systems that challenge bias - or just inherit it?