The AI Search Revolution is happening

🌐 The AI Search Revolution is happening
📊 Users spend 23+ minutes per session on Perplexity vs. 2–4 minutes on Google.
That’s not just a difference, it’s a completely different behaviour!

🔥 Perplexity AI hit 780 million monthly queries in May, tripling in under a year with 20% MoM growth.

But here’s what the headlines miss:
- Google still handles ***140+ billion*** searches monthly.
- Perplexity is doing less than 1% of Google’s volume.

So why does this matter?

- It’s Not About the Numbers - It’s About the Shift:
🔍 Traditional Search: Scan results, bounce from link to link, looking for the right info and answers.
⚡ AI Search: Instant, detailed answers, deep engagement with follow-up conversational flow

💡What This Consumer Shift Really Means
We’re already seeing the change:
→ From information seeking → to problem solving
→ From “10 blue links” → to direct answers
→ From quick visits → to extended engagement
→ From searching → to collaborating with AI

People are spending 20+ minutes engaging to get tailored, comprehensive and personalised insights - instead of bouncing across tabs looking for the right answers.

🔭 The Bigger Picture:
Google’s dominance remains untouched - for now.

But consumer behaviour is evolving.

This isn’t about AI replacing Google tomorrow.
It’s about recognising that users now expect depth, clarity, and support.. not just a wall of links to sift through .

Have you noticed this shift in how people search for information?

Are you seeing the move toward deeper, more conversational interactions?